A One-on-One With Linx Dating Founder Amy Andersen — How She Turned Into “Silicon Valley’s Cupid”

The Short Version: Whether they’re producing modern edition of an already-cool item or creating the second large thing in tech, singles in Silicon Valley can lead fast-paced schedules — this means dating usually will get placed on the backburner. Since 2003, Linx Dating as well as its Founder Amy Andersen have now been handling the requirements of these hectic, relationship-minded pros with a curated, individualized, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is known for their juggernaut technology companies and innovative start-ups, so much in fact that there surely is even popular tv program known as after it. Silicon Valley can noted for the passionate, hardworking, imaginative, and devoted individuals who work at these firms — that gives well to an effective career not fundamentally a successful relationship life.

“these individuals are thus focused the help of its jobs that certain day they wake-up and consider ‘Oh my gosh, I need to find my personal match. How do I go about performing that?'” mentioned neighborhood matchmaker Amy Andersen. Linx Dating is actually the way they go about undertaking that.

Launched by Amy in 2003, Linx, for small, is a curated matchmaking service for everyone active, high-profile solitary specialists in Silicon Valley and also the surrounding Bay region (in addition to all around the globe) thatn’t been able to discover the union they really want. Today, the firm is called “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy lately told you regarding “aha minute” that began almost everything, the girl client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, therefore the personal relationships she develops utilizing the men and women she assists.

Connecting the Gap Between Single guys in Silicon Valley & Single Women in San Francisco

The inspiration for Linx was available in 2000 while Amy had been in exclusive client services at a technology company in san francisco bay area but living in Silicon Valley. Whether or not it is at work, through friends, or on an outing, Amy usually found people who have been informed, effective, appealing, and well-rounded, nonetheless they were unmarried and did not understand the reason why.

Once you understand both locations very well, Amy pinpointed the situation: there were a lot more available men in Silicon Valley than San Fran and readily available ladies in San Fran than Silicon Valley. Using their household, buddies, and careers being in their unique respective locations, putting some 50-minute auto day at meet special someone wasn’t at the forefront of their particular brains, Amy described.

“which was my ‘aha second’ where I was thinking ‘What if I were to bridge this space and develop these opportunities of these great feamales in San Francisco and these great guys in Silicon Valley?'” she stated.

Amy then invested another 3 years performing just as much research as she could, using her business-oriented mind getting a much better concept of the business and need for this particular matchmaking business. In 2003, as soon as she had all her ducks in a row, she stop this lady task at Merrill Lynch, founded the company, and never seemed right back.

“Starting Linx was one of the best choices of living,” she stated. “assisting these introductions and providing as a conduit between those two demographics has proven working really well during the last 12+ years that i have been carrying this out.”

From Application to Even the marriage, Amy could there be Every Step

Amy takes an extremely hands-on method along with her customers from starting to finish, getting to know each individual separately, utilizing their unique specific wishes and needs throughout matchmaking, and supplying the woman qualified advice all along the way.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, it-all begins with the quality of the customers. While various other matchmaking agencies might take anybody who is applicable, Linx has a comprehensive referral-based vetting program which makes their unique clients stay ahead of the remainder. Every aspiring user must certanly be advised by an old or recent user, a pal or get in touch with of Amy’s, and/or love.

Amy receives a lot of referrals daily and displays each prospect by herself. And whether they’re 22 or 72, Asian or Latino, solicitors or painters, Amy is seeking people who find themselves intelligent, healthy, relationship-minded, accomplished, ambitious, and top interesting lives overall.

“Assuming that a person is actually passionate about their unique job, that is what i am seeking. Beyond that, I’m seeking individuals who are well-rounded. Whether it’s volunteering or cooking or whatever truly, I just want to see they own a colorful, fascinating existence,” she said. “When someone says in my experience ‘All i really do is actually work’, I’m probably not attending want to make use of them. Not just carry out they not have balance in their lives, but in my opinion that’s additionally indicative which they don’t possess time for a relationship.”

Following preliminary screening, Amy sets up an one-on-one meet-and-greet, which she mentioned is the most important section of getting litigant. And here Amy extends to understand the person, hear their particular individual story, and then determine the things theyare looking for in a partner (and what they’re maybe not interested in).

Above all, Amy is actually determining if the woman organization may be the right complement each party. Whether somebody isn’t really 100percent over their ex or can be found in a hard period regarding existence, the woman instinct can tell if the timing is down.

“The meet-and-greet is a vital treatment for myself but more so for this prospect attain a good browse of just what Linx is about,” she said. “men and women get the answers that they’re wanting from the meet-and-greet, that is certainly vital because anybody whom falls that highway becoming litigant, i wish to guarantee they think prepared to accept this procedure.”

If meet-and-greet goes really, they’re going to come back for a follow-up interview with Amy before choosing the membership that is best for them and getting started from the matchmaking. And while it appears as though an extended process, Amy mentioned it is necessary because she desires every member getting pleased with Linx and vice versa.

Matchmaking That Combines your client’s Wants & Amy’s Intuition

Besides evaluating every prospect, Amy can also be the actual only real person at Linx who will the matchmaking, outsourcing the woman concierge services to professionals like professional wardrobe stylists, makeup writers and singers, and psychologists.

“this is certainly a rather small, boutique, niche matchmaking business in comparison to countless companies with big employees and branches worldwide and so forth, thus Linx is ultra customized due to that,” she stated.

The woman distinctive matchmaking program integrates the granular metrics of exactly what the person wishes in a night out together (their favored top, age, income, etc. as well as their deal-breakers) and Amy’s all-natural skill and instinct for knowing whenever two different people belong collectively.

“nowadays, in terms of once I put together a match, about 75% when it is created by abdomen, that impulse that claims ‘Oh my goodness, i do believe i would be on to one thing here,'” Amy stated.

Based on those factors, Amy will then take-over, scouring the woman database of qualified singles until she finds the perfect match for each client.

Online Pre-Introductions Get Singles Excited About Their particular Match

Once Amy provides her ideal pairing, she will e-mail both men and women a “baby bio” of each other, going for a picture associated with other peoples individuality, pastimes, look, and getting all of them worked up about how great they would be with each other.

“Needs my consumers regarding the edge of their seats, jaws for the floor, like ‘OMG this person seems remarkable,'” she mentioned.

They are going to then get to ask Amy questions relating to their match and take some time they need to choose for on their own if they think it’s right. During this time period, Amy also makes certain the clients do not know each other, whether through work or personal circles if not earlier online dating activities, very everybody has a clear record.

“I’ve found there might be cross-pollination with my customers where they’ve for some reason have met. I would like to stay away from a predicament where they’ve currently came across or they have glanced at each other’s using the internet profiles and there had been an excuse they made a decision to leave that possibility,” she stated.

The full time from Amy’s original mail towards the set agreeing in order to meet usually takes 72 many hours, and at that time Amy will be sending them a one-page, custom bio with even more delicious details, including their own very first brands. Amy stated she excludes last labels before the very first time to allow them to prevent Googling each other, engaging in their own minds, and damaging the magic.

And with Amy getting old-school, she requires the man to phone the lady (no texting or emailing!) within 5 days to setup a pleasant go out in which he treats the girl.

Heading Beyond a Matchmaker becoming a Liaison, Confidant, buddy & Adviser

When Amy tends to make a match, she doesn’t simply send all of them off from the very first date with a “Good luck!” She offers pre-date training that puts her customers relaxed and shows them how-to reduce their own fast-paced life down (at least for just one evening) She stated this will be especially important in Silicon Valley, where everyone is actually functioning 24/7 and constantly have a million feelings running right through their own brains.

“i really want you to ignore every little thing surrounding you, all the interruptions in life,” Amy mentioned. “i want one to carefully plan the go out since these suits truly count. Loads is actually operating in it psychologically and economically, and so I want individuals look closely at those essential details please remember essential those first thoughts are.”

“Amy provides surpassed every hope and that I would highly recommend Linx. We have because satisfied a good guy exactly who i might not need satisfied or else. The audience is getting circumstances sluggish and watching exactly what the future retains.” — A Linx Affiliate

And since every user signals a two-year agreement (that may be suspended anytime should they meet that special someone), Amy turns out to be as used as they are in this journey and is able to build a relationship beyond an expert one. She also obtains wedding invitations and images of children who’ve been born from past people.

“which is mainly precisely why i actually do this — it is extremely rewarding,” she mentioned. “Far beyond my personal work of being a matchmaker, I’m a liaison, confidant, pal, and adviser.”

Last Thoughts

Thanks to Amy’s commitment, ingenuity, and fascination with her clients, Linx is looking after an under-served singles marketplace in internet dating market, and she’s only scratched the top on what she will be able to give the Silicon Valley location plus the world. We are certainly getting excited about just what comes further.

“i have worked really hard to create a fantastic reputation in this area, but I feel like We have so much more unearthing doing to obtain much more varied and fascinating customers who i will assist,” she mentioned.

For females who want to join Linx Dating, view here. For men contemplating enrolling, click here. It is possible to follow Linx and Amy on Twitter: @linxdating.


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